Why

  

WHY COLD IS COOL

 



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IMPROVE ENDURANCE + RECOVERY

The body takes longer to fatigue and the effects of delayed onset muscle soreness (DOMS) after intense exercise are reduced after intense exercise in cooler temperatures.



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BURN FAT + MORE CALORIES

The body burns more calories and triggers Brown Adipose Tissue (BAT), allowing you to also burn fat in cooler temperatures.



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BETTER FOCUS + ENERGY

Studies have shown increased vigilance, energy and focus when exposed to cooler temps. High intensity training in cooler temperatures triggers a hormonal response and an endorphin rush.