TCHF Ideas 2


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Cool Terminology, Ideas & Theories


Our research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments. 

Be Sure To Scroll Down To Learn About The Science! #scienceiscool

It took us 3 years and a lot of coffee to learn all this stuff (our teeth are sooo stained). The science behind cold seems biologically plausible, as there is a host of recent research that supports the claims and theories. However, we ask that you proceed with the same degree of skepticism as we did before we began this journey.  Nothing is certain. As the great Science Philospher Karl Popper (1902-1994) said, 

“Science may be described as the art of systematic oversimplification.” 

Why Cooler Temps for Fitness? 

Dropping the temp just makes a whole lot of common sense for fitness.  Consider that the fitness industry has always operated between 72-110°F, which has created the myth that a hot and sweaty workout is a great workout. We’ve found that turning the thermostat down—creating a cooler environment—improves the workout experience and provides a host of benefits to our health and well-being.

Science is Cool

We hope over the coming years that there will be more studies showing more definitively the science and theories around the science of cold.

Below are the key terms, ideas and theories that have influenced the creation of the Brrrn brand. Just click on a word to reveal how it pertains to Brrrn and don’t forget to get back to work!